‘I didn’t realise there was a connection’: A qualitative study exploring public awareness of and support for alcohol policy in Ireland
Abstract
Introduction
In Ireland, there has been a shift to a public health approach to alcohol policy through the enactment of the multi-component Public Health (Alcohol) Act. Public opinion is an important factor influencing the legitimacy and sustainment of policies during implementation. This study aims to explore public awareness of and support for this comprehensive alcohol policy in Ireland.
Methods
A qualitative study using online focus groups was conducted with members of the public. We used purposive sampling to ensure a mix of gender, age, geographical location and drinking levels. Data from the focus groups were analysed using thematic analysis.
Results
A total of 29 participants across five focus groups took part in the study. The study found that there was limited awareness and understanding of the Act and its policy measures among participants. While participants were aware of some of the policy measures, many did not associate them with an overarching Act. Support for the policy measures was mixed. Participants showed strongest support for measures that they perceived as targeting children/young people and people with alcohol dependence. Price-based measures generated the lowest support and were perceived by many as unfair and ineffective.
Conclusions
The study suggests that participants’ perspectives on alcohol policy solutions are strongly influenced by industry narratives. Greater awareness-raising of industry tactics among the public and the use of more evidence-informed framing approaches for public communications on alcohol are among the measures suggested to help build public understanding of and support for public health alcohol policies.
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